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About Me

My coach approach

I use humor and creatively structured approaches to create a safe playground to put your ideas into action so the important work gets done. I will help you clarify your development goals as we co-create your development journey together. If you want to get creative, we can use Mural, a digital workspace for visual collaboration, to outline your program journey. If you want to work through a difficult conversation, we can talk through frameworks and then role-play the situation. All activities and coaching conversations will be in service of you reaching your goals. People I have worked with appreciate my down-to-earth and authentic approach to coaching conversations. They feel comfortable sharing their challenges and tell me they don’t feel judged. They also appreciate that we can have fun and laugh during our conversations while being serious about making progress toward what is most important to them.

My background

I have 15 years of experience designing leadership development programs, leading dynamic group conversations, and coaching high-potential leaders. 

I worked for twelve years as a senior leadership development analyst and leadership development coach for State Farm Insurance. I created customized boutique-style executive leadership learning experiences and developed and led the company executive coaching program. Before working in learning and development, I spent seven years leading large production teams of 20 to 55 temporary, part-time, and full-time employees and four years leading professional development initiatives in higher education.

Recently, I supported a product launch through IDEO as a newly formed design sprint coach team. In addition, I helped the California State University Chancellor’s office launch its first campus-wide leadership development program with wraparound coaching support. 

My experience

I support high-potential and senior leaders as they navigate career transitions, handle difficult conversations, expand mental models, and find what balance in work and life means to them. 


I work with leaders in the following organizations:

Google, Facebook, HBO Max, CNN, Warner Studios, Deloitte, Workday, Slack, Zendesk, Salesforce, Block, AB InBev, Darden, Mars, Inc., Duluth Trading Company, Masco, Accenture, Aon, Capital One, Visa, American Express, State Farm Insurance, AT&T, T-Mobile, Accenture, Chevron, United States Airforce, Federal Aviation Administration, Planned Parenthood, UC Berkeley, Capella University, California State University Chancellor’s Office, and others.


My expertise includes executive and high-potential development, strategic planning, meeting design and facilitation, and learning design. 

Coaching Credentials

I have been coaching and developing leaders for over 15 years. My certifications and training include the following:

  • Professional Certified Coach, PCC  — International Coach Federation
  • Board Certified Coach, BCC  — Center for Credentialing & Education
  • AI-Powered Learning Science Bootcamp  — Dr. Philippa Hardman
  • Certified Executive Coach  — Center for Executive Coaching
  • Hogan Personality Assessment & Advanced Interpretation  — Hogan Assessment Systems
  • 360 Assessment  — Hogan Assessment Systems
  • Executive Coach Training  — World Business & Executive Coach Summit
  • Foundations of Great Coaching Core Practitioner – World Business & Executive Coach Summit
  • Core Essentials — Coach U Corporation
  • Coaching Clinic Licensed Facilitator  — Coach U Corporation 
  • Problem-solving and Decision-making Curriculum Licensed Facilitator  — Kepner-Tregoe
  • IDEO Design Thinking Community of Practice Fellow and Alumni Coach  — IDEO U
  • Facilitation Masterclass - Conversation Factory
  • Second City Improv Theater Training  — Second City Training Center, Los Angeles
  • The Groundlings Theater Training  — The Groundlings Training Center, Los Angeles


I have a Professional Coach Credential from the International Coach Federation, PCC, and a Board Certified Coach, BCC, from the Center for Credentialing & Education, with 200+ hours of advanced coach-specific training and 1,800 hours of one-on-one coaching. My formal education includes a Bachelor of Fine Arts Degree and a Master of Science in Instructional Science and Technology. 

Credentials

International Coach Federation Professional Credentialed Coach
Board Certified Coach credential badge
Certified Executive Coach Certification badge from the Center for Executive Coaching

Testimonials

Sense of Humor

Creativity, Insight, and Expertise

Creativity, Insight, and Expertise

“Julia is someone who can tell you that you have food in your teeth, and you don’t feel embarrassed. In other words, she can deliver tough messages without judgment. I appreciate her sense of humor and ability to help me stay focused on my goals.”

— Finance Manager, Insurance and Financial Services Company

Creativity, Insight, and Expertise

Creativity, Insight, and Expertise

Creativity, Insight, and Expertise

“Julia is an amazing coach. She equipped me with a wide variety of ideas, information, and approaches that have measurably increased my personal and professional resilience. She brought creativity, insight, and expertise to each of our sessions. I found the entire coaching experience with her to be very valuable.”

— Senior Manager, Technology Marketing & Communications

Shifting My Approach

Creativity, Insight, and Expertise

Shifting My Approach

“ Working with Julia helps me take the time to reflect and talk through what is causing the most barriers and chaos that causes disruptions and keeps me from making progress. I was really able to see how far I've come in shifting my approach as a manager and how that will help me in the future be more of a coach for my team when they face problems instead of trying to hold onto everything and protect them from problems in the first place. The reflection and alignment are really helping me find moments of true change.” 

— Director of Accessibility, Multinational Financial Services Corporation

Synthesizing Ideas

Understand Myself, Work, and Goals

Shifting My Approach

“It was great to work with Julia! She was easy to talk to and great at synthesizing the ideas and experiences that I shared into tangible, action-oriented objectives. I felt very comfortable talking with her and always looked forward to the resources and reading materials she would send after our meetings. She is a wealth of experience and knowledge in strategic leadership!” 

— Administrator, CSU Office of the Chancellor 

Understand Myself, Work, and Goals

Understand Myself, Work, and Goals

Understand Myself, Work, and Goals

“Julia, you are a phenomenal coach! I am so glad we crossed paths. I cannot thank you enough for helping me to understand myself, work, and goals better. I will keep in touch and share updates on all the great news heading my way because of your skills! This experience has been nothing short of amazing! I have and will continue to recommend you to all of my colleagues. Thank you!”

— Senior Legal Risk Manager, Telecommunications Organization

Grow in My New Leadership Role

Understand Myself, Work, and Goals

Understand Myself, Work, and Goals

“Julia is an outstanding coach and has really helped me to grow in my new leadership role. Always asks questions to challenge me with the next steps of my leadership journey along with providing appropriate reference materials that serve as mini homework assignments to increase my knowledge.”

— Director, Federal Agency

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